On June 8, Fashion Columbia 2012 hosted more than 200 guests at the Columbia College Chicago Media Production Center. With a new evening format and a record number of corporate partners as well as two live auction packages, the event raised over $200,000. Proceeds benefit the newly established Eunice W. Johnson Scholarship in Fashion Studies.
Guests entering the venue were greeted by a red carpet walkway leading to models wearing a selection of vintage pieces from fashion icon Eunice W. Johnson’s Fashion Fair collection. As the main event, the fashion show featured 45 designs, including menswear, evening gowns and dresses, from 15 talented and extremely creative fashion studies students. Models also wore Fashion Fair cosmetics, which was founded by Johnson.
During the program, Columbia College alumna Lana Bramlette (’97) was awarded the Alumni Achievement in Fashion Design award. Known by her fans as the “queen of hoops,” Lana is the face and force behind Lana Jewelry. Celebrity fashion icons such as Jennifer Lopez, Cameron Diaz, Kate Hudson, Zoe Saldana and Angelina Jolie own and wear her jewelry which are also featured in many films, TV shows, and magazine covers.
A host committee dinner, rooftop reception, tented VIP lounge and post-show party all led to a memorable event for guests. Looking back on the evening, Event Chair and CEO of Johnson Publishing Desiree Rogers said, “Many of the designs intrigued me and I would have purchased them that evening. I could not help but think of how happy Eunice Johnson would have been to see such talent. It was a magical evening.”
Event sponsors for Fashion Columbia 2012 were Macy’s and Mercedes-Benz. Live auction packages including furs donated by Fabbri Furs and a travel package to New York Fashion Week raised an additional $16,000.
In addition to the fundraising and fashion successes, Fashion Columbia 2012 was the largest and greenest event at the college to date. Following Columbia’s sustainability checklist, a guide developed to look at decreasing the carbon footprint of the public events on campus, the event used more green vendors than ever before and recycled all post-event paper and other products, as well as composting food scraps.